Distributors of iconic International Brands.

Each of our brands owns their space within their product category and is related to a compelling brand story, increasing brand visibility & loyalty.

BRAND OMNICHANNEL

Our omnichannel approach ensures that your brand is top of mind and visible in mass retailers, online marketplaces, specialist outlets and through direct sales.

BRAND MARKETING

Our in-house marketing team ensures full brand exposure on digital channels and enjoys close relationships with local fashion press, bloggers and celebrities.

Years of Experience in Brand Distribution

140+

Orders, Packed & Shipped Daily

500+

SQM Warehousing & Distribution Centres

20+

Sales & Marketing Team Members

Who We Are

SFI Brands Africa

Shirnat Fashion International is a 3rd Generation African Distribution & Marketing Company delivering best-in-class, Iconic International Brands to our Customers. Each of our Brands owns their Space within their product category and is related to a compelling Brand Story. We celebrate and analyze each Brand’s strengths & identity and implement marketing strategies accordingly. This strategy enables us to keep each Brand approach unique and special.

MORE ABOUT US

Why us?

the preferred partner of choice

SFI Brands has a separate management and sales team which operates through an extended network of regional showrooms to give national coverage to all our partner brands and we employ sales & merchandising teams and regional managers to oversea and manage the successful marketing and sales of our brands within key retail partner store locations.

Our in-house marketing team has a fundamental understanding of go-to-market strategies and brand segmentation and ensures full paid and organic digital marketing campaigns, social media channel management and a full customer service offering ensuring brands stay are the forefront of customers minds.

WHAT WE DO

world class brands from around the world

We are trusted by many of the world's leading brands in South Africa and Sub Saharan Africa and our history of service in the market, understanding of retail and dedication to growing these brands is what sets us apart.

Our expertise

WE BUILD BRANDS INTO AFRICA

Footwear

We represent a stable of international brands in the footwear department.

Apparel

Accessories and world renowned apparel brands call SFI home across Africa.

Sports Brands

Do you have a sports brand that requires our distribution skills. We are experts at niche markets.

Homeware

Professional homeware and electronic brands is our game!
Bring it home with SFI.