Distribution. Marketing. Execution.

SFI provides an end-to-end solution for international brand partners, including:

• National and regional distribution
• Key-account retail management
• Warehousing and fulfillment
• In-store merchandising and sales support
• Retail launches and promotional programs
• Social media and influencer marketing
• E-commerce and omnichannel development
• Market-specific brand strategy
• New-market expansion across Africa

Our teams work directly with major retailers, specialty stores, e-commerce platforms and independent retail partners to ensure that our brands receive the visibility, inventory support and ongoing attention required to succeed.ernational brand partners, including:

African Markets Require Local Expertise.

Africa is not one market. Every country, retailer and consumer environment is different.

Successful expansion requires an experienced local partner that understands pricing, importation, logistics, retail relationships, consumer behavior and the practical realities of doing business in each territory.

SFI combines international brand standards with generations of African operating experience.d consumer environment is different.

Our infrastructure and teams allow brand owners to enter and expand across African markets without having to build their own local organization from the ground up.